Electronic shelf labels (ESL) are used by future-oriented retailers for automatic price and information labeling of their goods directly on the shelf. The ESL are controlled with the latest wireless technology and can optimize internal processes and e.g. display availability directly on the shelf. Within seconds, content can be changed quickly and centrally without manual access and thus responded to immediately to market situations (e.g. best price guarantee). A simple system with a small on-site infrastructure and support from modern apps enables information to be changed quickly. Thanks to the connection to the ERP system, a high level of process reliability is guaranteed and the labels based on e-paper technology guarantee a brilliant image. Bison ESL Store Manager is an Android app to support ESL processes in the store. The app enables employees to marry existing labels with articles without extensive training, to change label layout, to exchange labels and to order returns. Together with the Bison ESL Manager 2.1, you can manage the ESL solution in individual stores or across the entire group. Legal Bison Group points out that the download of this application is done at your own risk and that Bison assumes no liability in the event of misuse or damage to the device. For the use of the mobile Internet, fees may be incurred in connection with the data transfer of the app. Bison has no control over connection fees.